Alec Macdonald, company co-founder, said: “A primary goal of any website should be to provide its visitors with all of the information they are seeking in an intuitive format. Regardless of what market the website is targeting, visitors that have positive educational experiences with a streamlined site will be much more likely to come back later, refer friends, sign up for a newsletter, purchase a product, submit an inquiry about a service, etc.” Mr. Macdonald continued on to say that another primary goal specific to the U.S. Aquatics website was to introduce to customers the numerous ways in which U.S. Aquatics can meet their needs through the company’s large variety of services.

U.S. Aquatics’ new website will boast faster page load speed, better accessibility, improved navigation and more information for employees as well as customers. “We are excited to offer our employees the opportunity to order their uniforms and offer direct shipping through our new website”, said Mike Zaleski, the company’s Human Resources Director. Zaleski continued, “Visitors are coming to your site for a reason. Whatever that reason may be, you want to provide them with the best company encounter possible.”

Along with the new website, U.S. Aquatics has revamped their logo and branding image. The new brand identity and website was developed by iHook, a branding and creative agency that bridges the gap between business strategy and business design with the perfect mix of trendy and traditional methods. Their work can be viewed online at http://www.ihookcreative.com.

At the same time a new Director of Corporate Construction position has been added to help grow the business’ construction and building division. U.S. Aquatics feels that the new position brings more oversight, will couple nicely with the extensive knowledge of the existing staff and allow for more opportunities and perspectives. Owner and Company Co-Founder, Daniel Clark, is looking forward to the future. The company has been growing steadily since it’s inception in the fall of 1996. Clark said: “Some might question the wisdom of committing to new premises and a larger team when the economic climate remains so uncertain. At U.S. Aquatics we believe in our employees and empower them to be creative, intelligent and responsible. Even in times of recession there are customers who need our services and our professional team can provide them. If we work hard, nothing is insurmountable.”

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